Victoria Holland

In focus groups, what matters most is often how something is said - not just what is said. 🔵 A nod while someone else speaks. 🔵 A shake of the head that contradicts a verbal “yes”. 🔵 Laughter that signals sarcasm, not humour. 🔵 Hands raised during rankings or voting tasks. These moments shape meaning, and they’re often non-verbal so they’re still best understood by humans, especially where there are multiple voices and the meetings are captured generally via video. That’s why our Focus...

Some of the world’s most infamous transcription and reporting errors have made headlines – from misquoted interviews to courtroom mishaps. A tiny mistake can snowball into a very big story. 💡 A favourite example: the ‘Dewey Defeats Truman’ headline blunder In 1948, the Chicago Daily Tribune rushed to print based on an early, unverified interpretation of election results. The paper proudly declared “Dewey Defeats Truman” – only for the real winner, President Truman, to hold up the newspaper...

Did you know that behind every polished transcript, there’s a surprisingly chaotic workflow? Most people think transcription is a straightforward business: 🎧 Listen ⌨️ Type ✅ Done Gosh, if only! In reality, the process looks more like this: 1️⃣ Slow down the audio and rewind 10 times to catch that one mumbled acronym because you know it might be important to the client and you also just can’t let it go. 2️⃣ Double-check industry jargon (yes, Google now thinks I’m a qualified...